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Apex CEO Mastermind

The only mastermind built for founder-CEOs who want to grow

profitably now—and Exit for a premium within 36 months.

Your Business Is Growing—

But Is It Sellable?

You’ve built something real: healthy revenue, loyal customers, and a capable team. But behind the scenes? You’re still stuck in the weeds. Constantly putting out fires. Making too many decisions. Wondering if all this effort is driving long-term enterprise value—or just keeping the engine running.

You're not alone. Many founder-CEOs hit this phase. Growth without structure starts to stall. Margins tighten. Transferability becomes an afterthought. And what could’ve been a premium exit starts slipping further out of reach. The business may be growing—but that doesn’t mean it’s sellable.

Your Business Is Growing—

But Is It Sellable?

Your Business

Is Growing—

But Is It Sellable?

Start Building the Business

Buyers Want to Own

Start Building

the Business

Buyers Want to Own

Founder-CEOs who achieve 8- or 9-figure exits don’t get there by winging it. They lead with clarity, operate with precision, and surround themselves with other high-caliber founders who challenge their thinking and sharpen their strategy.

Apex CEO Mastermind is where that level of leadership gets forged.

Inside, you’ll join a curated circle of high-performing founder-CEOs—leaders of fast-scaling companies who think like investors and make decisions with purpose. With proven systems, expert guidance, and strategic accountability, you’ll protect your margin, multiply your valuation, and position your business for a premium exit—on your terms.

Who This Is For

The Apex CEO Mastermind is built for high-performing, seasoned founder-CEOs—who are scaling with purpose and positioning for a premium exit.

Generating $10M–$100M in revenue with the infrastructure, ambition, and momentum to keep growing.

Considering an exit in the next 12–36 months, with a clear focus on maximizing enterprise value and avoiding costly mistakes.

Seeking a trusted circle of elite founder-CEOs, who think strategically, execute relentlessly, and challenge each other to operate at the highest level.

Inside Apex, you'll be surrounded by sharp, investor-minded operators who will expand your vision, refine your execution, and help you build a business buyers want to own.

Inside Apex CEO Mastermind, You Will Get…

Inside Apex CEO Mastermind,

You Will Get…

A Battle-Tested Playbook

for Profit & Exit

Install the same 7-pillar system used to scale and sell an $80M company. Boost margin, reduce risk, and build something buyers compete to own.

Access to a Space That Makes You Think Bigger

Surround yourself with serious founder-CEOs running $10M–$100M companies who stretch your thinking, sharpen your leadership, and move at your pace.

Founder Friendships That Shift How You Lead

Build deep, trusted connections with operators who get it — and get you. No ego, no posturing. Just real camaraderie and bold support.

Live Retreats That

Reignite Vision

Unplug in Huntington Beach twice a year for high-energy, in-person retreats with ocean views, powerful conversations, and the kind of clarity that only comes when you step away from the day-to-day. Strategy meets surf, breakthroughs meet bonfires—this is where big moves begin.

Inside Apex CEO Mastermind, You Will Get…

A Battle-Tested Playbook

for Profit & Exit

Install the same 7-pillar system used to scale and sell an $80M company. Boost margin, reduce risk, and build something buyers compete to own.

Access to a Space That Makes You

Think Bigger

Surround yourself with serious founder-CEOs running $10M–$100M companies who stretch your thinking, sharpen your leadership, and move at your pace.

Founder Friendships That Shift

How You Lead

Build deep, trusted connections with operators who get it — and get you. No ego, no posturing. Just real camaraderie and bold support.

Live Retreats That

Reignite Vision

Is Apex CEO Mastermind Right for You?

This mastermind is NOT a fit if…

You’re generating under $3M in revenue.

Apex is for seasoned CEOs scaling toward a premium exit—not early-stage founders.

You resist outside input.

If you’re not open to direct feedback from experienced peers, this won’t be a fit.

You rely on hustle over systems.

Effort matters—but scalable value comes from how you lead, structure, and grow.

You talk exit, but won’t prepare.

If you want the outcome without doing the work, Apex won’t serve you.

You prioritize control over growth.

If you’re not ready to delegate or evolve your role, this isn’t your room.

This mastermind IS a fit if…

You’ve grown something real but you know it’s not running at full value.

Revenue’s up, pressure’s rising, but your time is shrinking.

You want to scale with structure, not just speed.

You want a system that multiplies profit, positioning, and valuation.

You’re ready to stop making every decision alone.

You want real-time, peer-level support from other serious founder-CEOs.

You’re thinking about exit even if it’s not now.

You want to prepare early, so you can sell when it’s right, not when you’re tired.

You want to lead like the CEO your

company needs.

With clarity, confidence, and systems that build momentum without the chaos.

This mastermind is NOT a fit if…

You’re generating under $3M in revenue.

Apex is for seasoned CEOs scaling toward a premium exit—not early-stage founders.

You resist outside input.

If you’re not open to direct feedback from experienced peers, this won’t be a fit.

You rely on hustle over systems.

Effort matters—but scalable value comes from how you lead, structure, and grow.

You talk exit, but won’t prepare.

If you want the outcome without doing the work, Apex won’t serve you.

You prioritize control over growth.

If you’re not ready to delegate or evolve your role, this isn’t your room.

This mastermind IS a fit if…

You’ve grown something real but you know it’s not

notrunning at full value.

Revenue’s up, pressure’s rising, but your time is shrinking.

You want to scale with structure, not just speed.

You want a system that multiplies profit, positioning, and valuation.

You’re ready to stop making every decision alone.

You want real-time, peer-level support from other serious founder-CEOs.

You’re thinking about exit even if it’s not now.

You want to prepare early, so you can sell when it’s right, not when you’re tired.

You want to lead like the CEO your company needs.

With clarity, confidence, and systems that build momentum without the chaos.

Meet the Founder Behind the Apex Playbook for Scalable, Sellable Companies

Hi, I’m Luke. I launched my first business in a garage—no capital, no connections, just the work ethic I learned during 25¢-an-hour night shifts at

my family’s donut shop.

Twenty years later, I’d scaled that company into a national brand, generated over $600M in revenue, hit $80M in annual sales, and exited through

a private equity deal—retaining 100% ownership.

But here’s what most people don’t see: the systems it took behind the scenes to make that possible. Most founders hit a ceiling not for lack of effort, but because their business doesn’t run like an asset.

That’s why I created Apex CEO Mastermind—to give other serious founders the structure, support, and strategy I wish I’d had sooner. If you're ready to boost profit, multiply valuation, and build a company that runs clean and sells well, this is your room.

What Founder-CEOs are Saying About Apex…

Luke consistently stays ahead of the competition, enhancing customer relationships and delivering superior products.

—Joe Fijak

Global Executive I Vice President/COO Leading Worldwide Profitability, Growth, Strategy & Expansion

Luke’s ability to create strategic partnerships is truly remarkable. Organizations could greatly benefit from leaders like Luke.

—Tomilee Tilley

Founder & President of Executives Unlimited

Build Bigger. Exit Smarter. With the Right People Beside You.

The Apex CEO Mastermind is built for founder-CEOs who aren’t just scaling revenue—they’re building with intention. This is about creating a company that runs clean, grows strong, and is always exit-ready—even if a sale isn’t on the calendar yet.

You’ll surround yourself with a tight-knit circle of experienced peers who think at your level, challenge your blind spots, and move fast. Together, you’ll focus on growth that compounds, leadership that scales, and decisions that increase enterprise value—so when it’s time to exit, you’re positioned to win.

Where Strategy Turns Into Execution—and Execution Turns Into Value

Monthly Calls That Drive Real Change

Each month, you’ll join a 90-minute mastermind session focused on one key pillar of growth. These are not theory calls—they’re execution sprints designed to help you make strategic, high-leverage moves in your business right now.

In-Person Retreats with Ocean Views & Big Vision

Twice a year, step out of the weeds and into the ocean breeze with immersive retreats in Huntington Beach. These aren’t stuffy conferences—they’re high-trust, high-impact strategy intensives designed to spark breakthroughs, deepen founder friendships, and reignite your vision. Expect bold conversations, epic views, and space to think bigger than ever before.

Peer Perspective That Moves You Forward

Inside the private community, you’ll gain trusted input and strategic perspective from seasoned founder-CEOs scaling with serious intent. These aren’t just peers—they’re power players who challenge your thinking and push you forward.

This isn’t about more ideas. It’s about bold execution, clear direction, and a room that elevates everything you do.

Build a Scalable, Sellable Business—

Without The Guesswork

Build a Scalable, Sellable Business—

Without The Guesswork

Apex CEO Mastermind is a strategic, high-touch experience for founder-CEOs who are serious about multiplying valuation, increasing profit, and building a company that exits on their terms.

What You'll Receive in Your Enrollment

Monthly Mastermind Calls (90 Minutes Each)
Focused, strategic sessions designed to help you apply the Apex Playbook directly to your business

—so you walk away with clarity, direction, and high-leverage moves to implement each month.

Monthly Mastermind Calls (90 Minutes Each)
Focused, strategic sessions designed to help you apply the Apex Playbook directly to your business—so you walk away with clarity, direction, and high-leverage moves to implement each month.

In-Person Retreats with Ocean Views & Big Vision
Twice a year, step out of the weeds and into the ocean breeze with immersive retreats in Huntington Beach. These aren’t stuffy conferences—they’re high-trust, high-impact strategy intensives designed to spark breakthroughs, deepen founder friendships, and reignite your vision. Expect bold conversations, epic views, and space to think bigger than ever before.

Private Founder Community
Real-time input and support from high-performing peers scaling with intent. No fluff—just trusted insight when you need it most.

Strategic Frameworks & Tools
Access proven templates, checklists, and decision-making guides to drive clarity, speed, and profitability across every part of your business.

Inside the Apex Experience…

Luke is intentional about building a strong leadership team grounded in solid values. His open leadership style makes him approachable and easy to work with.

—Lorraine Moos

Leadership Coach for Individuals & Team I Executive Recruiter

Luke helped us renegotiate with our factory, lower COGS, and stabilize cash flow. He gave clarity during tariff chaos and pushed us to level up our team. Big progress in just a few quarters.

—Adam Craft

Founder & CEO of Elevated Craft

Not 100% Sure Yet?

Let’s Get Your Questions Answered

Who is the Apex CEO Mastermind for?

This mastermind is built exclusively for founder-CEOs leading companies between $5M and $100M—leaders who are scaling profitably and actively planning for a high-value, strategic exit. It’s designed for high-caliber operators who don’t need more noise—they need precision, clarity, and a proven system to expand margin, increase valuation, and run their company like the strategic asset it is. Inside Apex, you’ll be surrounded by seasoned peers who think big, move fast, and hold a high bar—for themselves and for each other.

How is the program structured?

The Apex CEO Mastermind is a 12-month strategic experience anchored in the 7-pillar Apex Playbook. You'll join monthly 90-minute mastermind calls, attend two private in-person retreats, and gain access to a curated community of high-performing founder-CEOs. Between sessions, you’ll stay connected inside the private founder community through real-time support, shared insight, and the kind of founder friendships that sharpen your thinking and expand what’s possible.

What’s included in my enrollment?

Your investment includes:

• Monthly 90-minute mastermind calls focused on the Apex Playbook System

• Two in-person retreats each year in Huntington Beach, CA

• Access to Apex decision-making tools and execution frameworks

• A private founder community with ongoing implementation support

• Built-in accountability and strategic input from a curated circle of seasoned founder

CEOs who understand your challenges and speak your language

What makes this different from other masterminds or coaching programs?

Apex isn’t coaching. It’s founder-led execution with structure, precision, and real-world results. Built by someone who scaled to $80M and exited without outside capital, Apex gives you direct access to the systems, tools, and decision frameworks used to grow, streamline, and sell a high-performing company. But it’s more than strategy. It’s about connection too. You’ll be surrounded by fellow founder-CEOs who get it—leaders who challenge your thinking, share what’s working, and become trusted allies as you scale and prepare for exit.

Do I need to attend everything live?

Yes, this is a high-accountability environment built around live participation and implementation. The monthly mastermind calls follow a structured agenda designed to help you apply each pillar of the Apex Playbook in real time. Your presence is key to getting the most value from this experience.

How much time should I plan to invest each month?

You can expect to invest approximately a half-day per month —including time for the monthly mastermind call, focused implementation, and engaging inside our private founder community. Apex is intentionally designed to give you strategic leverage, not add unnecessary time to your calendar.

What if I’m already doing well? Will this still help me?

Absolutely! Apex is built for founders who are already performing at a high level—but want to scale with greater clarity, control, and intention. If your business is growing but you’re not sure it’s truly built for a strategic exit, or you’re ready to stop navigating high-stakes decisions alone, Apex gives you the structure, insight, and peer support to operate with precision and elevate what’s already working.

From One Founder-CEO to Another

If you’re reading this, you’ve already built something most people can’t.

You’ve hustled. You’ve led. You’ve scaled on grit and instinct. But now—it’s time for the next chapter. The one where growth is strategic, valuation is intentional, and your business becomes an asset that can scale and sell without you in the middle of everything.

I’ve been where you are. I started in a garage, scaled to $80M, and exited with 100% ownership. But I learned the hard way—without systems, without the right circle, without a clear playbook. That’s why I created Apex: so high-performing founders don’t have to do it alone.

This isn’t just a mastermind. It’s a powerful room built for execution, for equity, and for leaders like you. If you’re ready to lead with clarity, scale with control, and exit with confidence—apply now. I’d be honored to support your next level.

Luke Peters

Founder of the Apex CEO Mastermind

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